Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content — Ann Handley
You want to be a blogger, but can you write? This book will prove that you can. You see, authors have spent decades — if not centuries — cultivating a mystique around their profession that viewed their craft as magical process that only a select few can master. This book attempts to dismantle that idea, and it includes advice on everything from content creation to publication to marketing that can be applied by any business, however large or small.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less — Joe Pulizzi
You’re blogging in an environment with so much clutter and competition, it almost seems impossible to get a reader’s attention. Joe Pulizzi is here to tell you that it’s completely doable, and the way to do it is to market less. You don’t need to ‘spray and pray’ if you can craft the silver bullet and aim like a sniper.
Contagious: Why Things Catch On — Jonah Berger
Why is one thing popular, and a seemingly identical thing, not? How and why do things go viral? And why are some ideas so potent they take hold of the minds of an entire generation? This book came out of asking those very questions. Named the Best Marketing Book of 2014 by the American Marketing Association, it’s a must-read for anyone who wants to come closer to finding out the answers to those, and many other questions.
Crush It!: Why NOW Is the Time to Cash In on Your Passion — Gary Vaynerchuk
Gary Vee, as he is known to fans, is a prolific entrepreneur who’s been writing and talking about personal branding for years. This book is for those who want to Crush It — with ‘crush’ meaning achieve and ‘it’ meaning success — by way of using the internet. Gary’s contention is that all you need to succeed in your endeavor is passion and hard work, since that’s all he had to work with himself. It’s part autobiographical success story, part how-to, all awesome.
Thinking, Fast and Slow — Daniel Kahneman
Daniel Kahneman, Nobel Prize laureate, wrote a book that will teach you how to think. Thinking Fast and Slow covers topics from how ideas and though patterns form to the biases of intuition to how we make decisions and judgments. Reading it will help you become a conscious thinker instead of following your brain’s lead wherever it takes you. By learning about how your mind works, by simply being aware of the process, you will become a more efficient thinker than ever before.
Youtility: Why Smart Marketing Is about Help Not Hype — Jay Baer
This book is a guide to web marketing that will prove helpful to novice marketers and seasoned pros alike. It makes the case that in marketing your product, helping your customers will lead to selling. This type of people-come-first, upside-down marketing approach is where the book’s name comes from — Youtility. Jay Baer will teach you the three keys to Youtility marketing and the six steps you need to take to integrate it into your business.
Tribes: We Need You to Lead Us — Seth Godin
Your blogging niche is really a community. And what do communities crave? Leaders. And since the advent of the internet, almost any facet of our lives can have a community (spend some time on the internet, and you’ll see how truly niche it can get), and all of them are in need of leadership. This book will teach you how to build a following online by establishing yourself as that leader.
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One — Bernadette Jiwa
Branding is everything. And nothing suits a brand as much as a compelling narrative. Think of any successful blogger out there, and you know the story of their come-up, if not from reading it, then by the pattern nearly all of them follow: successful professionally and secure financially, but unhappy with the grind; took the leap, now an entrepreneur with as much success and even more happiness — and you can, too! This book will guide you through creating a successful narrative around your brand.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising — Ryan Holiday
If you have a healthy aversion to buzzwords, this book will look unappealing, but the methods it puts forth are actually worth consideration. The last decade in the tech industry gave birth to a new breed of marketer: the growth hacker, and following their practices is the way to go. Companies like Groupon, Dropbox and Instagram are the blueprint for the method, and now they’re worth billions of dollars. Read this book, and get your piece of the pie.
Ignore Everybody: and 39 Other Keys to Creativity — Hugh MacLeod
This short and witty book is as fun to read as it is useful. It deals with originality: how to develop it, and how to treat it once you have it. Remember, no one can give you advice if you’re doing something no one has ever done before, and starting your own crowd is much easier than growing tall enough in the one you’re already in.
What are your favorite books you’d like to share with us? Let us know in the comments or drop a line to firstname.lastname@example.org and we’ll add them to the next installment of this post.