Success can seem hard to come by, especially when it seems to come so easily for others. It can make you feel as though the world is somehow working against you, but it’s actually a lot simpler than that. In fact, there’s a lot you can do and optimize to ensure your blog becomes as successful as it possibly can. We’re going to explore eight things you can do to become a successful blogger.
Let’s get started.
Reading, studying and learning from successful bloggers is one of the simplest things you can do set your blog on a path to success. Read the blogs of successful bloggers (in and outside of your niche), and make note of the things they do and don’t do. Make note of things you like and want to incorporate into your own blog, and use an analytical eye to determine why these blogs are so successful.
2. Be Creative
This one may be obvious, but it’s still worth considering. You need to pick a niche to target and approach topics in new ways. For example, if you’re blogging about La Liga, don’t waste your energy covering the entire league. Instead, focus on a single team or particular subject in the league.
When it comes to approaching topics in new ways, focus on thinking of things in different ways. If you run a blog similar to this one, create an alternative post called “X Characteristics of Unsuccessful Blogs.”
3. Focus on User Experience
Before you start blogging or before you optimize your blog, you need to take the overall user experience of your site into consideration. This mainly has to do with the design of your site and how easy it is to use. This incorporates the layout you use, how fast your site loads, how familiar the elements it uses are and more.
You may want to use a magazine theme built for WordPress when it comes to design, such as the free and premium magazine themes offered by MH Themes. These types of themes organize your content in hierarchies, making it easy for readers to find posts they’re interested in and offer ways to monetize your content.
Okay, so you’ve done your homework, have found a niche to target and have optimized your site for the user experience. Now, what? You need to build a content marketing strategy that aims for consistency where consistency has two definitions.
The first is the frequency in terms of how often and when you post. Many blogs have become successful by posting one day a week or a couple times a week. Pick a day or specific days to post, and always release a post on those days.
The second definition is the style in terms of the way your posts are written. If you publish reviews, develop a format to use for each review. The overall point of consistency is to let your readers know what to expect when they visit your blog.
Audience feedback is important for a variety of different reasons. For starters, if your readers aren’t engaging with your content, they aren’t going to purchase your products or check out any of your sponsors and affiliates.
Engagement is also an effective way to ensure you’re staying relevant and publishing content your readers are actually interested in. The best way to keep an audience engaged? Publish content that solves problems. Survey your readers and even engage with them one-on-one to see what they’re biggest struggles are when it comes to your niche.
A lot of successful blogs were built organically through consistency, SEO and smart social media tactics, but there’s one other method that can skyrocket your blog’s success. That method is networking by getting your work or your brand on other blogs, especially influential blogs in your niche.
Guest posting or making a guest appearance on someone’s podcast can all but guarantee your success by exposing your brand to a wider audience. You’ll still need to worry about the other things mentioned in this article, but it’s a great way to get new people to visit your website on a regular basis.
7. Build a Brand, Not a Blog
Speaking of getting your brand noticed, that’s ultimately what you should be building. Some blogs blow up and remain popular for years while others fizzle out or don’t grow at all. Selling ads and monetizing your blog through affiliate links is great. A decent chunk of blog revenue usually comes from affiliate sales. However, you should consider releasing a product somewhere down the line.
The reason is simple. A blog is dependent on how much traffic it can bring to a site as well as how much of that traffic it can get to purchase an affiliate product or check out a sponsor. A brand is financially independent and in total control of how the business is run as it generates revenue from its own products. Plus, a brand is much easier to market than a blog.
8. Monetize the Smart Way
Success isn’t all about the amount of traffic you bring to your website. It’s also about the revenue your site generates. To ensure your monetary success, you need to launch quality and relevant products your reader actually needs. T-shirts are cool, but they don’t solve problems.
This one kind of incorporates the points that came before this one. Engage with your audience to find out what struggles they’re facing and what their biggest pain points are. Any products you launch should work to solve these problems. When it comes to affiliates and sponsors, make sure the brands and products you’re promoting relate to your audience. For example, if your audience is primarily male, don’t feature ads and sponsor spots for feminine hygiene products.