Are you one of those businessmen disappointed with the fact that pouring money into a professional website doesn’t bring visitors? Make a deep breath and calm down, you are not alone. Put the query “how to drive traffic to a website” into Google if you don’t believe me. You’ll see that there are plenty of the same queries.
Reading this post you will get to know how to draw new traffic to your blog no matter what type of blog you are running. Before we dive in I want you to understand a significant discrepancy.
Every site owner wants to grow their audience and keep them coming back every now and again. But this article will focus on driving new users to your site for the sake of scope. What does this mean for you? That you will be able to grow your traffic over time instead of keeping it constant.
I have no goal to teach you how to drive traffic. It’s impossible due to the majority of “it depends” situations. What you’ll get are working tips that help real websites obtain their new visitors. Besides, you will notice that you figure out specific strategies of driving traffic to your blog.
Actually, marketers use the same or almost the same strategies for different types of websites. But it’s obvious that things that work great for eCommerce projects won’t be same efficient for startups. So, you will need to decide which ones to apply for your particular project.
By paid traffic, I mean Google Adwords, Google Shopping ads, banner ads, Facebook ads, etc. It is a tested way to drive traffic and actually obtain sales, especially when you are at the very beginning of your online career.
Paid search is excellent for products that have a short buying cycle.
With paid search platforms like Google AdWords, you are literally paying to be at the top of the search engine. Supposing you rank #1 organically for a particular article/service/product, paid search ads are placed above the organic results all the same. That is the reason why paid search is so effective for certain types of websites. For instance, web stores.
You should have a list of keywords with high commercial intent for each product to bid on. Don’t know how to search for such kind of keywords? It’s easy. Just take a look what your competitors are bidding on using your favorite SEO tool (I frequently use Broken Link Checker, for instance). When you’ll figure this out, pull out the keywords that have a high commercial intent and bid on them. By the way, you can use Google Keyword Planner to find good keywords to bid on. Please read the guide if you are not sure about how to use it.
However, I don’t say that paid search works well for all products. It doesn’t fit for specialty items or products with unique characteristics. Consumers simply don’t frequently search for them.
As a rule such kind of products are sought only by customers who are loyal to a specific brand or have special requirements to the unique characteristic of the product.
Special products can be efficiently promoted with the help of paid social campaigns like Facebook ads, Instagram ads, Pinterest ads, YouTube ads, etc.
If you rank organically in search for your service keywords, this brings a consistent passive stream of targeted traffic to your website. The terms are usually pretty competitive and can take some time to rank for, if you can rank for them at all…
When you want your website to rank, you need to do all the little things on it first. I am talking about great product descriptions, images, videos, reviews, etc. if it’s an eCommerce project. In other words, you’ll need quality content. Search engines love web pages filled with useful content and so do the customers.
As soon as you’ll have your on-page SEO sorted out and optimized, you will need to build backlinks to your web pages to rank. This may become rather challenging for eCommerce sites because not so many resources will want to link to product pages.
The best work you can do to solve this issue with link building is to create content that ranks for terms that are topically relevant to your product, but less competitive.
Such kinds of blog posts rank notably good and drive a decent amount of traffic to your website. Content creation increases your website’s traffic potential and helps to answer top of funnel product related questions. When the customers have all the answers to their questions, they are ready to move down your funnel and buy.
There is a number of things you can do with this traffic once you have it:
- You can retarget these visitors with ads.
- You can convert these visitors into email subscribers.
- You can convert these visitors into actual sales.
Now we are going to have a small chat about another great way to drive traffic to your website. It is getting other websites review or talk about your product. But how to make them do this? You will need to motivate them with an affiliate program or pay them with product or money. People are rarely interested in talking about you unless they get some reward.
Social Media Traffic
Social media is another traffic acquisition way you can pursue. Promoting to your social media following is great, but this type of traffic isn’t necessarily new.
Here you should remember that main goal of your social media campaigns is to get your followers share your posts or products with their followers. Otherwise, what is the point of promotion to people who already know about your brand. BTW, people rarely share products if they don’t consider them really cool.
That’s why brands use content and you need it either. People are always ready to share quality content. Sharing creates a ripple effect that drives new traffic to your website. This traffic seriously increases your reach and grows your brand.
Building an email list is essential for most of the businesses. Email is so good because it allows to reach your customers directly, immediately, and costs next to nothing. Email doesn’t necessarily drive new traffic to your website, but it lets you engage past visitors with information and offers and make them come back to your site. This makes sense because they wouldn’t do this otherwise.
When we talk about driving new visitors to your website, the choice of right strategy always implies the “it depends” factor. I don’t say that every method of driving traffic from the ones mentioned above will work for every business. However, this guide can become a good framework for the strategies to pursue depending on the type of your website.
In truth, the only definite method to find out if a traffic acquisition strategy works for you is to try it, knowing what “success” would look like and then analyze the results. Anyone claiming they have a strategy for traffic acquisition that works for every business is gulling you.
This post was just an introduction to driving traffic to various types of websites, and it surely didn’t entirely cover the topic. So, if you have any specific questions about driving traffic to your website working at the specific niche, drop a line in the comments below!
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